Field Marketing Specialist

San Diego - Headquarters Marketing Full-time
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As a Field Marketing Specialist, you will support the sales team to use your knowledge of genomic customer applications and needs to drive outbound activities that execute the business strategy and objectives. Your activities will focus on driving sales organization effectiveness and will play an essential role in ensuring two-way communication between marketing and field teams so that both can continuously improve. This role will report to the Associate Director, Product Management in San Diego, CA.

 

Key Responsibilities

  • Understand and support our sales teams; lend education support to train on the problems we solve for our customers and users; co-develop internal tools and external collateral and teach them how and when to use it. Support important demos and shows.
  • Implement and execute product campaign plans with the regional sales teams. Inclusive of industry shows, demos training, collateral development, etc.
  • Support sales operations activities to aid field with effective lead follow up management. Inclusive of CRM dashboard review/curation and lead nurturing in coordination with digital marketing team.
  • Partner with Product Management on alignment in messaging and activities that support the product strategy and marketing roadmap by acting as the voice of the customer to optimize two-way communication between marketing and the sales organization.
  • Market & Competitive Intelligence – be an expert in the user & application areas. Understand the customer and the customer experience to evaluate trends in targeted segments or new, but related markets to determine penetration opportunities and strategies.
  • Build relationships with Key Opinion Leaders (KOL’s) and manage relationships from a consulting perspective.
  • Enable lead-sharing and co-selling initiatives in coordination with Product Management. Monitor success and intervene to improve when needed.

 

Required Qualifications And Experience

  • Bachelor’s degree or higher in one of core life science disciplines – biochemistry, genetics, molecular biology, etc.
  • Minimum of four years’ experience in genomics technologies, ideally related to next generation sequencing applications in a marketing or sales role or combination.
  • Strong communicator with the ability to work with cross-functional teams without line management authority.
  • Well organized ability to help drive projects, multi-task, and prioritize projects and tasks efficiently.
  • Good understanding of core principles of marketing and how to best apply them to the life science market.
  • Solid understanding of selling process and how it is used effectively with varying product types in different segments of life science market.
  • Excellent computing skills, with specific knowledge of Microsoft Office tool set; Salesforce.com knowledge a plus.
  • Experience managing the lifecycle of a range of different product types from idea conceptualization through launch, growth and maturity, to their formal deletion.
  • Successful track-record of working effectively across multiple functions.
  • Highly collaborative and team-focused.
  • Ability to travel up to 25% in US and internationally.

 

We are passionate about our mission to develop high performing products to study genomics at an unprecedented level of quality, flexibility, and cost effectiveness to vastly accelerate biological understanding and the improvement of healthcare. We have built a customer-focused, product-driven organization where employees can learn, grow and thrive in a challenging but encouraging environment. We are committed to scientific integrity, collegiality, honesty, objectivity, and openness. We offer excellent benefits, which include a 401K plan, competitive health plans, flexible vacation, and equity incentives.